Article

What selling financial products has to do with culture

At first glance, selling financial products and culture may not seem related, but in fact they are. Sales is in the throes of significant change, as both digital transformation and the focus on customers and their changing needs require adaptation. How do sales units need to change in order to ensure future success? What defines a strong sales culture? And why are financial incentives alone not enough to motivate salespeople? Martin Wolfslast, host of the podcast, discusses these questions with Tania Pylaeva and Claus Peter Hendricks. Tania is a senior business coach with a focus on team coaching and leadership in sales. Claus Peter is a Senior Manager at zeb and an expert in transformation and change with a focus on regional banks.

You don't have time for or want to listen to podcasts right now? You can find a summary of the episode here.

*The podcast episode is available in German only

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