Do consultants need an “I-brand” on social media? - summary of the episode

Personal branding plays a crucial role in today’s business and consulting environment. As consultants market their practical experience and knowledge to clients, they face the challenge of strengthening their communication skills and developing their personal brand in times of remote work and limited face-to-face interaction.

The term “personal branding” refers to the creation of a personal identity based on individual skills. It’s about defining yourself as an “I-brand”: Who am I? What do I stand for? These questions are not only relevant for the social media presence but are generally significant.

In the near future, it will become clear that presenting one’s personality to the outside world is a requirement that affects everyone. It is becoming increasingly important, especially in the context of the “think globally, act locally” paradigm. Where once great role models were important, today real people who can be approached on an equal footing are becoming more relevant. Local personalities that you know and can identify with are gaining in significance.

The current “purpose generation” shows that people are interested, curious and searching for meaning. Traditional leading media are losing relevance as everyone creates their own information portal. This requires mindfulness about where and from whom we consume information. 

Posting and commenting on social media involves overcoming inhibitions, which prevents many people from becoming active. The inner fear of rejection and the concern about one’s own vulnerability are decisive factors. 80% of users are already satisfied, for example, with a LinkedIn profile which includes their CV. By now, however, there are a few first movers who are adapting things and blazing a trail. It is becoming more important to share your identity and show pride in what you do. Stephanie’s advice is to be yourself, explore your limits and present aspects that you like to share with others. It is not necessary to display your personal life, but rather your personality in the workplace.