Do consultants need an “I-brand” on social media?

Consulting is a people’s business, which means that our consultants put their whole personalities behind their services and make their experience and knowledge available to clients. The focus is therefore not on the product, but rather on the values and skills that they convey to the client. In an era of increasing remote work, the challenge is to effectively communicate and develop these aspects. 

In this episode, Laura Klempau, Consultant at zeb, discusses the topic with Stephanie Einhäupl and Gaëtan Witz. Stephanie and Gaëtan are coaches at Talent Impact, a training company that supports and advises us on positioning and personal branding on social media.

You don't have time for or want to listen to podcasts right now? You can find a summary of the episode here.

*The podcast episode is available in German only